How to use Instagram Stories to Grow your Business

28th May 2021

Let’s face it, Instagram is where it’s at for many businesses, especially those that sell products that look great in imagery. However, having great imagery is not always enough to grow your engagement.

Growing your engagement is a two-way process. If you want to create a true community on social media, there needs to be interaction; you need to take your followers on a journey they can be a part of. Here are some suggestions for finding, keeping and connecting your new followers. 

 

Successful engagement comes from connection
However you choose to do it, telling stories allows them to be a part of your journey. Many followers love a natural, unedited story that gives a glimpse into your world.

 

Question stickers give your followers freedom
If you want a fun, interactive way to foster a sense of community then these are great discussion starters. It gives your audience the chance to have their say and you get an insight into your audience’s opinions.

 

Poll your followers
This sticker allows you to ask a question with two answer options. An incentive for your followers is that the results are displayed as soon as they respond. Not only are your followers heard but they can gauge the opinions of others, boosting the sense of community. If you want to do market research, you can ask more unique questions relating to a product or add a bit of personality with modern slang for humour or target a particular demographic. 

 

Let your followers connect, live
Embrace the value of modern technology by connecting with your audience in real-time. This gives a really personal touch to your content as you can respond to live comments.

 

Broaden your content with UGC
Feature your followers by reposting user-generated content (UGC) to your story. Whether it’s relevant quotes, product reviews or topical conversation, credit other accounts and allow them to contribute to your brand.

 

Create some shareables
Popular influencers have created branded wallpapers, fill in the blanks and editable to-do lists. This is a brilliant tool if you’re building a brand and want your followers to be a part of it.

 

Finally, when doing all these things, maintain a cohesive aesthetic. Instagram stories are a snapshot of what your company, brand or product represent so the optics need to be consistent. Engagement will really depend on how successfully you are able to create an easily identifiable image. There are plenty of custom tools you can use on Instagram to personalise your content and make your followers feel that they are part of a wider community. 

Get our e-news  

Always meets the brief and provides a creative insight to marketing and design. Also, great fun and easy to work with!

Robyn Huntington - JARG Limited

Craig worked with us and our pupils until we got the design we wanted, he gave us many options to choose from and the final result is amazing

Gillian Temple - Head Teacher for Mayfield School

Three key things I liked about working with Craig, he listened, he came back with 3 different concepts that reflected what I was after in different ways, he did everything in collaboration as we refined the concept into a banner that I’m delighted with. On time, on budget and spot-on design work – I’d recommend him to anyone.

Chris Batten - Director, Francis C Scott Charitable Trust

Craig supported Oaklea with our recent Employee Conference in November 2017.  Craig met with Oaklea Team Manager’s and Customer’s across a large geographical area and filmed videos of our employees and customer’s ‘getting involved’ in the community.  Craig collated the videos using Oaklea branding and worked with myself to fit with the vision of the Employee Conference. The videos were exactly what we had asked for and they were great to see at the conference.  Craig made QR codes and the videos can now be accessed via social media’

Helen Wilson, HR Manager - Oaklea Trust

We can't thank you enough for your amazing work. You have been thrown in the deep end with our last minute demand yet the results are superb. I really value your clear communication, the fact that you explained what you are going to do and how it's gonna work. You have made two videos that tell the story exactly as we needed. I really appreciate and value your expertise. You are a star!

Eva Vávrová - Founder and Director of Reconnection